Ordo Partners with Squishmallows to Launch Innovative Electric Toothbrush Range

Ordo is delighted to announce its new collaboration with Squishmallows, marking the launch of a unique range of electric toothbrushes aimed at children, teens and adults.

The collection includes three rechargeable brushes, three battery-powered brushes and a special edition Sonic Lite toothbrush with a Squishmallows pattern wrap.

Featuring fan favourite Squishmallows Cam, Patty and Samir, the flagship rechargeable models come equipped with three brushing modes, a two-minute timer with an audiovisual progress tracker, and a Squishmallows travel cap infused with an antimicrobial additive that reduces bacteria buildup by up to 99.5%. The rechargeable brushes also use USB-C charging, with a Lithium-ion battery that provides over five weeks of use on a single charge.

Samir, Rutabaga and Auggie lead the squad for battery brushes with key features including a single all-round brushing mode, soft bristles, and an ergonomic handle. With a 60-day battery life from a single AA battery and replaceable brush heads, the brushes offer both practicality and sustainability.

The special edition Sonic Lite brush caters for the older end of the market, combining the advanced features of Ordo’s Sonic Lite model with a unique, multi-character Squishmallows design. It boasts 35,000 sonic pulses per minute, a two-mode brushing system, and a long-lasting lithium-ion battery, ensuring a superior clean.

The partnership between Ordo and Squishmallows is not just about making brushing fun; it’s about instilling healthy dental habits from a young age. By integrating beloved Squishmallows characters into daily routines, Ordo aims to encourage younger people to brush regularly and effectively, leading to better oral health outcomes.

Ordo’s Business & Market Strength
Ordo is a modern oral care company, dedicated to making high-quality, sustainable, and affordable oral care products accessible to all. Since being founded in 2019, Ordo has become a significant player in the global market, driven by its mission to improve oral hygiene through continuous innovation and education.

Available in major UK and international retailers, Ordo’s core range has seen consistent year-on-year sales growth. The company plans to double its growth by 2026, leveraging new product listings, an innovative collaboration with Squishmallows, and ongoing product development.

With over 2.5 million units sold worldwide, Ordo is solidifying its position as a global leader in oral care. The company’s commitment to quality, innovation, and customer satisfaction fuels its growth and consumer trust.

Strategically expanding through robust distribution networks and partnerships, Ordo uses both traditional retail and e-commerce platforms to ensure product accessibility. Its focus on sustainability and affordability attracts a conscientious consumer base seeking ethical and cost- effective solutions.
Ordo continues to adapt to market dynamics and consumer preferences, strengthening its standing in the oral care industry and striving to innovate and educate for better global oral health outcomes.
Jazwares Collaboration, Market Reach and Sales Projections
Since Squishmallows’ debut in 2017, the brand has become known for its ultra-soft feel and adorable designs, delighting fans of all ages with the Squishmallows’ unique and lovable personalities. Now sold in over 60 countries, Squishmallows’ vast audience and multi-generational appeal have fuelled a milestone of over 400+ million plush sold

Ordo’s collaboration with Squishmallows is already making a significant impact across various markets. Launching first in UK, Europe, USA, Australia, New Zealand and South Africa, the range is projected to achieve substantial sales figures, reflecting the strong market appeal of combining effective oral care technology with the charm of Squishmallows.

Barty Walsh, Ordo’s founder, shared his positivity about the collaboration, stating, “We are excited to partner with Squishmallows, a multigenerational brand that resonates across all ages. This collaboration is a perfect fit, combining our cutting-edge oral care technology with the well-known charm of Squishmallows. We believe this range will not only make brushing more enjoyable for younger users but also promote better oral hygiene habits from an early age, which is our ultimate goal.”

Retail and Distribution Strategy
Ordo is leveraging its robust global retail network to ensure widespread availability of the new kids’ range. The products are being distributed through major retail channels and e-commerce platforms, ensuring easy access for consumers. Retailers can expect strong demand driven by the popularity of Squishmallows and the proven effectiveness of Ordo’s sonic technology.

The Squishmallows x Ordo collaboration represents a significant step forward in the oral care of children and teens. By combining advanced dental technology with engaging designs, this new range underscores Ordo’s commitment to innovative, high-quality oral care.

Squishmallows is available online and in dental clinics country wide. The rechargeable brushes will be available at select Clicks stores and Clicks online.