Black Wendy, Bomzi, and Dark & Lovely Host an Empowering Masterclass to Unlock ‘Main Character Energy’
This past weekend, Dark & Lovely, in collaboration with Black Wendy, face and voice of their Relaxed Hair Care Range and Hairstylist Bomzi, hosted an empowering Masterclass that celebrated individuality, self-expression, and the transformative power of haircare. The event, led by actress and the Face of Dark & Lovely’s Relaxed Range, Wendy Gumede, along with Bomzi, an acclaimed stylist known for her expert touch and unique styling techniques, invited attendees to embrace their personal style. Wendy and Bomzi encouraged participants to see themselves as the main characters in their own stories, where every decision—whether it’s hairstyles, makeup, or fragrance—shapes their daily narrative.
“Every day, we decide who we want to be,” Wendy shared. “Whether it’s the outfit we wear, the makeup we choose, or how we style our hair, we step into character daily. This Masterclass is about equipping you with the skills to create your best self using the Dark & Lovely Purple Range. Because YOU are the main character, and how you wear your hair is a huge part of your story.”
Highlights from the Dark & Lovely Masterclass
- iPhondo Lodumo (The High Bun)
Bomzi kicked off the session with the sleek and snatched high bun, inspired by celebrities like Tyla. Guests learned the step-by-step process to recreate the look, which included:
• Using the Dark & Lovely Moisture Seal Styling Mist as a heat protector before blow-drying for a sleek finish.
• Applying Dark & Lovely 48hr Extra hold Styling Gel, infused with Aloe Vera, to achieve an extra-hold sleek look.
• Securing the bun with bobby pins or opting for a longer-lasting sew-in method using a weave bundle for added volume.
• Maintaining the style with Dark & Lovely Waterless Cleanser, which removes dust and refreshes the scalp without undoing the bun.
Attendees learned how to adapt the style to suit different preferences and how to maintain it for up to two weeks with proper care.
- Push Back 2.0
This modern twist on the classic Push Back hairstyle brought timeless elegance, with an elevated flick-up curl at the hair ends. Bomzi demonstrated:
• Prepping hair with Dark & Lovely Moisture Seal Styling Mist and Dark & Lovely Gro Strong Anti-Breakage Hair Food for extra protection.
• Using a flat iron to create sleek strands with curled ends for a refined, polished look.
• Adding decorative hair clips for a touch of sophistication.
Bomzi also shared tips on refreshing the look overnight using rollers and a silk bonnet, ensuring long-lasting results.
- A Classic Pixie
The Classic Pixie hairstyle proved to be a crowd favorite, showcasing versatility and ease of maintenance. Bomzi’s styling tips included:
• Prepping hair with Dark & Lovely Moisture Seal Styling Mist and mousse before blow-drying for a sleek base.
• Using a small flat iron to create curls and shaping the pixie with a wide-tooth comb.
• Maintaining the style for up to two days by wrapping the sides with a silk scarf and avoiding steam exposure.
“Hair is more than just a style—it’s a reflection of who you are and the story you want to tell. At Dark & Lovely, we believe that every day is an opportunity to step into your main character energy. Embrace your uniqueness, nurture your hair, and wear it with confidence—because when you feel good about yourself, the world can see it too.” – Wendy Gumede, Face of Dark & Lovely’s Relaxer Range
Following the success of this Masterclass, Dark & Lovely is excited to announce that the next session will be held in Durban on December 8th, 2024. The upcoming event promises more opportunities to learn, create, and celebrate beauty while embracing individuality.
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