This September, adidas and BAPE® have come together to celebrate the future of soccer with a collection that blends the Japanese label’s loud streetwear sensibility with American spirit to ignite the borderless community energysurrounding the world’s most popular sport. The collection is headlined by two bold takes on adida
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Globally Renowned DJ and Producer Uncle Waffles signs partnership deal with adidas South Africa
Today, adidas South Africa announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to their Lifestyle portfolio. To celebrate the partnership, she features in the global “Superstar: The Original” campaign joining a multi-generational cast including Samuel L. Jackson, Missy Elliott, JENNIE, Antho
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Converse Introduces Limited Edition Bluey Collection
Converse brings the heart and humour of Bluey to life with a limited-edition collection of footwear, apparel, and accessories designed for fans of all ages. Inspired by the hit animated series that has become a favourite among multigenerational audiences across the globe, the Converse x Blueycollection captures the fun and joy of everyday adventure
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Beyoncé and Levi’s® Launch The Denim Cowboy
The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted The Denim Cowboy, the final installment of the year-long Levi’s® REIIMAGINE campaign. The film weaves together the three previous chapters, revealing the campaign as more than a reinterpretation of iconic Levi’s® advertisements – it is the cr
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Levi’s® Rolls Out the Future of Retail Across South Africa
A trailblazing new chapter in retail launches this August as Levi’s® reintroduces its reimagined V&A Waterfront store, a bespoke Next Gen space designed to redefine the shopping experience. Opening on 8 August 2025, the store joins a growing list of revamped stores in Mall of Africa, Pavilion, and Clearwater Mall. Custom, Curated, Cape Town: In
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