J.C. Le Roux believes it’s exactly right to celebrate more and express more, by making it feel right and rewarding to celebrate everyday life. As South Africa’s iconic sparkling wine, now entering its ‘EXACTLY’ era, J.C. Le Roux is rewriting the rules of celebration. There’s no need to wait for a special occasion – it’s […]
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Adidas And The Future Audi F1 Team Announce Multi-Year Partnership
Adidas extends its commitment to motorsport with the announcement of a multi-year partnership with the future Audi F1 Team. Set to debut ahead of the 2026 season, the collection will combine cutting-edge technology and culture-shaping design from two icons of sport performance. The partnership will see adidas and the future Audi F1 Team work hand [
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Swarovski Unveils New Vienna Collection to Mark 130 Years of Joy
To honour the Austrian House’s 130 years of creativity, innovation, and mastery of light, Swarovski Global Creative Director Giovanna Engelbert has designed the Vienna Collection, taking inspiration from the timeless elegance and grace of the emblematic Swarovski Swan. The limited-edition collection is named after the city of Vienna, where visionar
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adidas and BAPE® collaborate for a Soccer Collection Bursting with Streetwear Attitude
This September, adidas and BAPE® have come together to celebrate the future of soccer with a collection that blends the Japanese label’s loud streetwear sensibility with American spirit to ignite the borderless community energysurrounding the world’s most popular sport. The collection is headlined by two bold takes on adida
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Globally Renowned DJ and Producer Uncle Waffles signs partnership deal with adidas South Africa
Today, adidas South Africa announced multi-platinum international DJ-producer Uncle Waffles as the latest partner to sign to their Lifestyle portfolio. To celebrate the partnership, she features in the global “Superstar: The Original” campaign joining a multi-generational cast including Samuel L. Jackson, Missy Elliott, JENNIE, Antho
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