Exactly how 2025 should end: With Style, Flair and Endless Celebration

J.C. Le Roux believes it’s exactly right to celebrate more and express more, by making it feel right and rewarding to celebrate everyday life.

As South Africa’s iconic sparkling wine, now entering its ‘EXACTLY’ era, J.C. Le Roux is rewriting the rules of celebration. There’s no need to wait for a special occasion – it’s about popping a bottle because it’s Friday, because you crushed the week, or simply because you can. Permission to take up space? Granted.

Leading the charge into J.C. Le Roux’s bold new era is Makazole Mapimpi. A national treasure and World Cup hero, he embodies confidence, originality and style – raising a glass of sparkling wine simply because he can. As J.C. Le Roux’s ambassador for the ‘EXACTLY’ campaign, Mapimpi brings a unique cultural flair and unapologetic confidence to the celebration, setting the tone for authentic moments that embrace the specialness of everyday life.

Mapimpi says he was drawn to the campaign because it reflects how he chooses to live: “For me, it’s about celebrating who you are – your story, your journey and your wins, big or small. I love that J.C. Le Roux is encouraging South Africans to celebrate themselves, not just the occasion. Because moments don’t need to be big to matter – they just need to be yours.”

J.C. Le Roux continues to embody inclusive, everyday luxury. Whether it’s rooftop brunches or spontaneous moments with friends, a glass of sparkling wine reminds South Africans of what they’ve always known – the most meaningful reason to celebrate is simply because they can. It’s time to say yes to more sparkle, and absolutely to more joy.

Friday hits different now

J.C. Le Roux stands as a cultural icon and a sparkling symbol of South African celebration – now pouring into the hands of those who truly know how to live. Unscripted, no excuses – just bubbles on their terms. And it’s about time.

“J.C. Le Roux is redefining what premium celebration looks like – bold without gatekeeping, stylish without asking permission,” says Siphokazi Solani, Assistant Brand Manager for J.C. Le Roux. “It’s designed to show up on your table, at your brunch, in your TikTok feed and throughout your weekend. It’s still premium- but now, it’s a premium that belongs to you.”

As 2025 slides into celebration mode and December vibes take over, J.C. Le Roux invites everyone to raise a glass of bold bubbly made from hand-picked grapes with hand- placed ribbons on every bottle. The brand offers flavours crafted for every mood and moment: Le Domain for milestone nights, La Fleurette for romantic evenings, and La Chanson for easy-drinking days.

Enjoy the sophistication of chilled glasses full of bubbles, or the freedom of sparkling cans. The wines are still crafted in Stellenbosch, and the House of J.C. Le Roux continues to be the home of celebration – just bolder.

The world has shifted. And now, celebrations need to catch up. It’s time to rewrite the rules – because celebration is personal, expressive and entirely (or exactly) your way.

J.C. Le Roux is the ultimate wingman. It’s confident. It’s exactly right. It’s time to celebrate.