A trailblazing new chapter in retail launches this August as Levi’s® reintroduces its reimagined V&A Waterfront store, a bespoke Next Gen space designed to redefine the shopping experience. Opening on 8 August 2025, the store joins a growing list of revamped stores in Mall of Africa, Pavilion, and Clearwater Mall. Custom, Curated, Cape Town: In
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Beyoncé and Levi’s® Launch Chapter 3 with REIIMAGINE: Refrigerator
The Levi’s® brand, in collaboration with global icon Beyoncé, today debuted Refrigerator, the third chapter of the REIIMAGINE campaign. In the new film and accompanying imagery, Levi’s® continues to highlight the brand’s heritage as inspiration for reinvention. The first two chapters, Launderette and Pool Hall, reignited conversations around Levi’s
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Levi’s® and McLaren Racing Celebrate Heritage and Innovation with First Collaborative Collection
Since unveiling the groundbreaking 501® jeans, widely known as the first pair of blue jeans, the Levi’s® brand has continuously found new ways to innovate its most beloved garments while staying true to its heritage. In the thrilling world of motor racing, McLaren Racing has continuously innovated and elevated its esteemed cars without sacrificing
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