Castle Lite’s Party Zone put the fan experience at the centre of Betway SA20!

Over the last month, cricket fans have poured into stadiums across the country in their numbers for the latest instalment of Betway SA20. The energy has been electric both on and off the field as cricket lovers have been treated to what’s been a season for the books. The action-packed format that offers 20 overs of non-stop entertainment since the first ball was bowled during the opener in Gqeberha on Jan 10 to the finals this weekend at Newlands.

While the cricket has been undoubtedly exhilarating on the field, fans have also been treated to some world-class experiences off the field courtesy of Castle Lite with the very first-ever SA20 Party Zone, which has hosted in excess of 14 500 fans over the past month. The Party Zone, a dedicated over 18 area, highlighted the fan experience and focused on bringing all the fun off the pitch to life.

Apart from being the league’s official ‘beer partner’ the brand has brought memorable experiences for the series spectators through their #LiteSideOfSA20 platform, from Fan Teams to the Litest fan of the match and their Litest fan of the Tournament property Castle Lite has managed to reward over 1,000 consumers with over R360k in cash prizes!

“The response to our Party Zone experience has been extremely positive,” says Colleen Duvenage, Director of Marketing for Castle Lite. “Fans have loved being able to have an area dedicated to their off the field experience, full of cheers, dress up, Jacuzzi’s and opportunities to win. We’re looking forward to continuing to create even more memorable moments for fans as we look to up the experience for next year.”

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