Introducing Huda Beauty’s Limited-Edition Ube Collection

Prepare to be ubsessed with Huda Beauty’s new Ube collection. Here’s a taste of what to expect: Electric lilac shades of your favorite Huda Beauty Products—all inspired by our Ube Ubsession!

EASY BAKE LOOSE BAKING & SETTING POWDER IN UBE BIRTHDAY CAKE ($39, about R722,03)
Every year on her birthday, Huda celebrates with an Ube cake, and that tradition is what inspired this limited-edition electric lilac shade of Easy Bake. Ube Birthday Cake is a deliciously unexpected way to create the perfect blushed & bright undereye. The subtle rosy pigments in this shade help to neutralize, brighten, and blur for the ultimate Ube snatch.

BLUSH FILTER IN UBE CREAM ($23, about R425,80)
Our latest Blush Filter shade features the same ultra-creamy, soft-focus formula you know and love. Now in a vibrant electric lilac, the super blendable & buildable pigments create the perfect ubelicious flush.

FAUX FILLER LIP GLOSS IN UUU-BABY ($19, about R351,78)

A sheer electric lilac shade is officially joining the shade range of our viral high-shine gloss. Infused with vegan collagen and a nourishing vitamin E derivative, this cushiony formula adds major moisture and a glassy finish to lips for a smoother, fuller-looking pout.

GET THE ULTIMATE UBE LOOK
STEP 1: Apply Blush Filter in Ube Cream directly onto the apples of your cheeks and blend it out with a fluffy brush or your fingertips.

STEP 2: Press Easy Bake Ube Birthday Cake under your eyes with a powder puff, starting at the inner corner and working towards your temples.

STEP 3: Apply Faux Filler Gloss in UUU-Baby. For extra definition, line your lips first.