Your Alter Ego is a lifestyle blog that talks about all things brands, entertainment, beauty, food, health and technology.


Just like you, YAE wears different hats – today we are wild, tomorrow we are sophisticated. In the morning we are feisty and, in the evening, we are cordial. We have champagne for breakfast, gin for lunch and wine for dinner. We work hard and play harder. We dance in the rain but have a seat at the table. We joke around, yet we secure the bag.


YAE is bold, fun, loving, adventurous, loud, exciting, vocal, free-spirited, daring and colourful.


In short, we are here to make your alter ego be your altar ego!

Bontle Phiri is an award-winning Communication Specialist and Public Relation Guru by profession. She is currently a Business Director at a marketing, digital and advertising agency – where she is responsible for overseeing and supervising the company's day-to-day activities. Her key focus include providing communication strategy, brand and talent management, company growth, social media amplification and client relations.


Her previous roles included implementing creative PR strategies that were results orientated, generating media coverage as well as managing clients, media and stakeholder relationships.


In the past 13 years, Bontle’s employment history has provided her with a wide range of intensive experience in the Public Relations, Branding, Advertising and Marketing industries, which has enabled her to become a heavyweight Comms Guru.  Bontle had the pleasure of working on powerhouse brands such as Samsung, MultiChoice, Simba, Sony Electronics, Edgars, Hyundai, Vodacom, Kurt Geiger, Consol Glass, Philips Electronics, Media24 and Toshiba.


Under her belt, Bontle has a BA Honours in Media Studies from UNISA and a National Diploma in Public Relations and Communications Management from the University of Johannesburg. Her passion for people won her Sweetheart of the Year in her previous place of employment as well as two PRISA PRISM Awards.