Your ALTER Ego

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The right sports bra can be the difference between a kick-ass workout and no workout at all. “It is the most important piece of apparel for the active woman — a good one enables women to play sports, and sports can give women confidence in life,” says Janett Nichol, VP of Apparel Innovation.
 


That’s because the sports bra has a pretty big job: Provide support to minimize bounce, discomfort and even tissue damage during exercise (stretched breast ligaments don’t tighten back up like muscle tissue does).

 


Plain and simple? No sports bra, no work out.

THE ULTIMATE SPORTS BRA

Monday, 01 Apr 2019

Though it’s typically hidden beneath a layer, Nike sees the sports bra as so much more than an undergarment, and wants women to celebrate the sports bra and to view it as a symbol of the power they possess.
 
“When any bra fits right, it can make you feel more confident,” says Nicole Rendone, Design Director of Bras and Innovation. “But the right sports bra can make you want to do the things that will actually make you fit and healthy.”
 
Combining athlete feedback, data and a deep knowledge of different breast shapes and tissue densities, Nike designs high-performance sports bras with women-specific innovation for athletes of every level.
 
https://news.nike.com/news/nike-flyknit-sports-bra

The FE/NOM Flyknit Bra is part of Nike's intent to deliver a wide range of options – for fit, support, feel and style –  offering the perfect bra to match personal preferences. In fact, Nike's Spring/Summer 2019 bra collection includes 57 styles across three support levels in sizes up to 44G and features three innovations and 12 different materials. Because enabling women of more shapes, sizes and sport interests to get after it helps fuel a collective power.

 

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The Nike Bra has 41 pieces - how awesome?!

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A pinnacle example: the Nike FE/NOM Flyknit Bra.